Over 35 years family owned & operated
The Wholesale Fruit Company is over 35 years family owned & operated. Run by Managing Director Ian Bensted and his two daughters Jodie Bensted (Accounts Manager) & Tash Bensted (Customer Relations Manager).
Ian entered the industry back in 1984 where he began in the retail side of the industry owning three fruit shops and then progressing into wholesale, supplying other shops and businesses outside of Brisbane.
Ian combined his wholesaling business with The Wholesale Fruit Company in 1990 and in 2005 he bought the entire company and then began shaping the business into the solid debt free business it is today. Ian’s three daughters Jodie, Kellie and Tash were all born into the industry and actively worked as young ladies in their family-owned shops. Kellie decided to go her own way, forging a separate career of her own.
With Jodie taking on the bookkeeping role in 2005 and Natasha joining full-time in 2007 in customer relations, The Wholesale Fruit Company has flourished with the touches only a dedicated family can add to business. The Bensted’s have almost seen & experienced it all over 35 years, going through the highs and the lows of business.
The 2011 floods, launching an app ordering system back in 2017, growing and expanding, renovating the warehouse with a mezzanine office, new coldrooms and temperature controlled picking area back in 2019 to the latest difficulties of the Coronavirus.
Meet Our Team
Customer Relations & General Manager
Assistant Buyer & Stocktake Manager
The Wholesale Fruit Company currently supply:
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What our clients say!
It’s vital for us to provide fresh and healthy meals to our clients. Wholesale fruit have been very consistent at sourcing fresh high quality fruit and vegetables to our business for over 20 years. Excellent customer service. I highly recommend partnering with wholesale fruit, it’s a perfect relationship to our success.Stephen Perrett
Raw Energy Springfield has been a long standing customer of The wholesale Fruit Co and we always appreciate the professional relationship we have built up. Excellent communication and understanding of our needs and reliable service.Jeanine Buchanan
Nothing is too much trouble for this wonderful family-owned company. I have exclusively used The Wholesale Fruit Co for over a decade and can’t recommend them highly enough! If you are looking for a provider that only sources top quality fruit & veg and has an eye for detail. Look no further.Mike Smith