Over 35 years family owned & operated
Our Story
The Wholesale Fruit Company is over 35 years family owned & operated. Run by Managing Director Ian Bensted and his two daughters Jodie Bensted (Accounts Manager) & Tash Bensted (Customer Relations Manager).
Ian entered the industry back in 1984 where he began in the retail side of the industry owning three fruit shops and then progressing into wholesale, supplying other shops and businesses outside of Brisbane.
Ian combined his wholesaling business with The Wholesale Fruit Company in 1990 and in 2005 he bought the entire company and then began shaping the business into the solid debt free business it is today. Ian’s three daughters Jodie, Kellie and Tash were all born into the industry and actively worked as young ladies in their family-owned shops. Kellie decided to go her own way, forging a separate career of her own.
With Jodie taking on the bookkeeping role in 2005 and Natasha joining full-time in 2007 in customer relations, The Wholesale Fruit Company has flourished with the touches only a dedicated family can add to business. The Bensted’s have almost seen & experienced it all over 35 years, going through the highs and the lows of business.
The 2011 floods, launching an app ordering system back in 2017, growing and expanding, renovating the warehouse with a mezzanine office, new coldrooms and temperature controlled picking area back in 2019 to the latest difficulties of the Coronavirus.
Meet Our Team
Ian Bensted
Managing Director
Jodie Bensted
Accounts Manager
Tash Bentsed
Customer Relations & General Manager
Michael Dopson
Senior Buyer
Steve Cook
Sales Representitive
Philip Anderson
Assistant Buyer & Stocktake Manager
The Wholesale Fruit Company currently supply:
- Hotels
- Restaurants & Cafes
- Hospitals
- Aged Care Facilities
- Before & After School Care
- Day Care Centres
- Private & Public Schools
- Catering Companies
- Sports Clubs
Check out what
we have on offer:
Wide Range of Products
We source our products locally and at times Australia wide. We supply fresh & frozen produce, processed fruit & vegetables, specialty micro herbs, Australian products, eggs & juice.
Weekly Specials
If we find a good bargain in the market, we will make it a weekly special! This is outlined in our produce update each week.
Designated Delivery Drivers
We strategically allocate each driver to a particular run so that you can build a rapport with your driver and the driver can get to know your needs and specific requirements.
No. 2 Grade Products
Making a jam, sauce or relish? Need a cheaper, number 2 grade product? Just give us 24-48 hours notice and we can source any grade of product that you need at the right price.
App Ordering System
Order online with up-to-date pricing, weekly industry news, weekly specials & a tailor-made pantry list.
24/7 Personalised Service
We are not the biggest company in the market, nor are we the smallest - just the way we like it. This enables us to give you the service you deserve! Our sales team is available 24/7, 365 days of the year.
It’s vital for us to provide fresh and healthy meals to our clients. Wholesale fruit have been very consistent at sourcing fresh high quality fruit and vegetables to our business for over 20 years. Excellent customer service. I highly recommend partnering with wholesale fruit, it’s a perfect relationship to our success.
Stephen Perrett Catering Manager - Brisbane Grammar School