About us


The Wholesale Fruit Company is one of the oldest established providoring businesses at the Brisbane Markets that deals exclusively with the food industry supplying fresh fruit and vegetables as well as daily processed fresh product, eggs and juices.

We pride ourselves that the owner, Ian Bensted and family have been in the industry since 1984, where Ian began in the retail side of the industry owning three fruit shops and then progressing into wholesale, supplying other shops and businesses outside of Brisbane.

Ian’s three daughters Jodie, Kellie and Natasha were all born into the industry and actively worked as young ladies in their family owned shops. Kellie decided to go her own way, forging a separate career of her own.

Ian combined his wholesaling business with The Wholesale fruit Company in 1990 and in 2005 he bought the entire company and then began shaping the business into the solid debt free business it is today.

With Jodie taking on the bookkeeping role in 2005 and Natasha joining full-time in 2007 in customer relations, The Wholesale Fruit Company has flourished with the touches only a dedicated family can add to business.

The business has key staff that has been very loyal to the business and has played a substantial role in its development.  Stuart Kneeves (buyer), Ian Scott (general manager) and Dave Noble (second in charge of operations).  A combined experience in the industry of 80 years

Meet The Team

Ian Bensted

Managing Director
Over 35 Years Experience

Ian Bensted began wholesaling in the Brisbane Market in 1994 where he became one of the Directors of The Wholesale Fruit Company.  He then took sole ownership in 2005.  Ian was the President of The Fruit & Vegetable Traders Association for ten years.  Ian has also owned and operated fruit shops throughout his fruit and vegetable career.  Ian has spent over 30 years in the fruit and vegetable industry which has enabled him to develop key relationships with growers as well as the central Brisbane Market Community.  He is now passing on his knowledge and experience to two of his daughters who are eager to continue running the family business for generations to come.

0413 441 770


Natasha Bensted

Customer Relations Manager / Sales
12 Years Experience

Natasha Bensted started with the company in 2007 where she took on the reception and bookkeeping duties.  She learned the day to day operations and implemented a lot of new systems into the business.  She then moved into Customer Relations assisting our sales representative with liasing and building a rapport with customers. Natasha is now the Sales Representative of the company and has built key relationships with chefs and business owners in the hospitality industry.  She has also taken on the role of marketing, looking after social media accounts and liasing with customers face to face and via email.  With almost ten years experience in the industry and growing up around fruit & vegetables, Natasha has a very good understanding of the product and the hospitality industry.

0416 049 283


Jodie Bensted

Accounts/Payroll Manager
14 Years Experience

Jodie Bensted commenced work with The Wholesale Fruit Company back in 2005 when Ian took Sole Ownership of the company. Jodie implemented new systems in the bookkeeping sector and has assisted with the growth of the business.  As the business grew, Jodie took on the role of bookkeeping/accounts full time and she now works remotely down on the Gold Coast where she is raising her family.

0413 441 772